Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Marketing According to the Principles of Hollywood: The Best Scenario for Building Your Brand

Carlijn Postma (Content Marketing Specialist, Owner, The Post)

Date: Friday, September 6

Time: 9:00am - 9:45am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Storytelling Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

We all know brands can use stories to explain things or to add emotion to brands… but did you know that the most-used storytelling model, the hero's journey by Joseph Campbell, is also a very effective model for getting to know your audience before you start creating content? As you may know the hero's journey is about the journey and the challenges the hero in the movie has to face on the way to maturity… Well, we've been developing, testing, and at this point proving through several cases that that journey is exactly the same journey your audience is taking.

Takeaway

  • You'll learn how to write your plot summary if you compare your brand to a kick-ass television series. Then you'll realize that you are the showrunner and every piece of content is an episode.
  • And above all, you'll learn how to use the audience journey, based on the hero's journey by Joseph Campbell, as a most effective model to get to know your audience before you start creating content.