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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

What Buyers Want from Content Marketing -- And Where Marketers Are Falling Short

Joe Lazauskas  (Head of Content Strategy, Contently)

Date: Thursday, September 30

Time: 12:00pm - 12:30pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

A recent Contently study found that branded content is now a part of most people's media diets, but are content marketers actually giving buyers what they want?

In this presentation, Joe Lazauskas -- Head of Marketing at Contently and best-selling co-author of The Storytelling Edge -- reveals proprietary new research on what buyers want from content marketing.


  • The topics, channels, and formats that perform best, across industries.
  • Underutilized content trends -- from educational courses to social impact storytelling.
  • How you can take advantage of this research to engage your audience and stand out from the crowd