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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

What Buyers Want from Content Marketing -- And Where Marketers Are Falling Short

Joe Lazauskas  (Head of Marketing, Contently)

Location: Grand Ballroom B

Date: Thursday, September 30

Time: 12:00 pm - 12:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

A recent Contently study found that branded content is now a part of most people's media diets, but are content marketers actually giving buyers what they want?

In this presentation, Joe Lazauskas -- Head of Marketing at Contently and best-selling co-author of The Storytelling Edge -- reveals proprietary new research on what buyers want from content marketing.


  • The topics, channels, and formats that perform best, across industries.
  • Underutilized content trends -- from educational courses to social impact storytelling.
  • How you can take advantage of this research to engage your audience and stand out from the crowd