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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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We Can Do Better: How to Be a More Effective Marketing Professional

Buddy Scalera (Associate Director, Social Media Solutions, Novartis)

Location: Room 21

Date: Thursday, September 5

Time: 12:20pm - 1:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Marketing is an exciting, rewarding, and challenging career. It can also be frustrating, confusing, and contradictory.

We are surrounded by people who give mediocre advice really well. They share marketing advice, questionable data, and unlikely case studies that seem improbable ... but they do it so well. They sell a good story, but their kind of storytelling may not actually help your brand.

There’s not enough time or money to implement every new idea, so you must make focused decisions. You’re expected to deliver results. But with all this noise, what can you do this week at Content Marketing World 2019 to be a more effective marketing professional?


  • Ways to eliminate the noise and focus on the tactics that matter to your brand

  • Techniques for building strategic insights that are actually relevant to your marketing goals

  • How to be a more effective marketing professional