Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

"Fail Fast:" Using experimentation to drive better content experiences, faster

Shafqat Islam  (General Manager, Marketing Orchestration, Optimizely)

Location: Room 26

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Optimizely

Did you know that 65% of marketers can’t quantitatively show the impact of their marketing? It's not uncommon to rely on guesswork in your marketing: You think you know what topics resonate best with your audience, but you don’t know for sure. You have some ideas for improving the customer experience, but you’re not sure what would be most effective.

Testing your ideas can help you get the data you need to confidently make decisions about what content to create next, and demonstrate the impact of your work. But how do you know where to begin?

Takeaway

This session will reveal how to set experiment-level goals for your content that impact key business outcomes, experimentation best practices, and how to foster a culture of experimentation so you can find and deliver the right content experiences, faster.



FOLLOW CONTENT MARKETING WORLD ON SOCIAL