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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

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Walking the Tightrope: Architecting Teams to Deliver Consistently Innovative Content Marketing Results

Carla Johnson (International Keynote Speaker, Best-Selling Author and Storyteller)

Location: Grand Ballroom B

Date: Thursday, September 5

Time: 11:20am - 12:05pm

Track: Content Innovation

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

We’re splendid at implementing tech stacks. We’ve got blog, video and podcast metrics down. We target specific audiences. But we’re still struggling to break down silos, create emotionally driven experiences, and tell jaw-dropping stories. What if it’s not the content, but the blend of performers we have behind the scenes? What if, instead of thinking like a B-school grad we thought more like a ringmaster of this crazy circus we call content marketing?

In this fast-paced presentation, best-selling author and marketing executive Carla Johnson will teach us the six archetypes every marketing team needs to succeed with consistently innovative content. She’ll show you how to go beyond tactics and put the spotlight on talent. You’ll learn how to avoid the missteps that lead to clown alley and firmly plant your feet in the center ring with successful creativity, relevance and value with your work. You’ll walk away ready to assemble and lead an amazing team of content marketers that consistently deliver death-defying performances every single time.

Takeaway

After years of digging in deep to the most consistently innovative teams in the world, Carla will show you:

  1. The four types of company cultures that help or hinder creative ideas – and how to identify yours
  2. The specific archetypes that make up the world’s most innovative teams
  3. How to balance the makeup of your team for the greatest content – and creative – success