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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 4:00pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Videos Winning Hearts and Minds: Taking a More Human Approach to Marketing Videos

Tony Gnau  (Founder & Chief Storytelling Officer, T60 Productions)

Date: Tuesday, October 13

Time: 4:00pm - 4:30pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Everyone wants a video these days, but not all videos are created equal. To get your message to sink-in, you need to reach your audience on a human level.

Emmy winner Tony Gnau from T60 Productions will show you how to look at your video projects differently and turn your observations into stories that connect with your audience.

Takeaway

  • Video isn't about facts and figures, it's about emotion.
  • Knowing your audience should guide your storytelling.
  • The people in your videos will determine how successful your project is.



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