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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

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Video Marketing Makeover: Transforming Boring Case Studies and Testimonials Into Stories That Inspire Action

Andrew Davis (Author, Brandscaping & Town INC)

Location: Room 6

Date: Tuesday, September 3

Time: 1:00pm - 4:00pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

We don't need another tedious case study, feature and benefits overview, or another testimonial video. No, we don't. There are millions of those out there, and they don't work.

Here's the thing: They're easier to fix than you think. Sure, you have interviews with all the pertinent players. You have b-roll of their office building and some sexy shots of your product in action. Unfortunately, you're missing one thing: drama.

That's right. You need to raise the stakes.

In this fast-paced, 3-hour workshop, former television writer, producer, and agency executive Andrew Davis will makeover your marketing videos. He'll show you how to re-work your case studies into actual stories: stories that capture - and keep - your audience's attention. Stories that inspire your viewers to act. He'll show you how reality television producers write, shoot, and edit. But most importantly, you'll learn the secrets to transforming video duds into dynamite.

So, bring one of your worst case studies (even if it's not video -- that's fine), and you'll leave with a re-worked story and a shooting script. A script you can re-edit, re-publish and see the re-sults.

Because the truth is, there's only one thing missing from your videos: drama.

Let's makeover your marketing videos. Are you game?