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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Using Data to Optimize Your Website for Users and Search Engines

Brian Piper  (Director of Content Strategy and Assessment, University of Rochester)

Location: Room 26

Date: Friday, September 16

Time: 9:20 am - 9:50 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: Beginner/New to the Industry

Vault Recording: TBD

Audience Level: Beginner/New to the Industry

There are so many ways to optimize your content for both search engines and for your users. Where do you find the most impactful insights in your data and how do you use those to provide measurable changes to content performance and user experience? This session will provide specific things to look for in your analytics and show you how to improve your content performance based on your findings.


Where to find insights in Google analytics and free tools
How to make effective changes in your content to improve performance
How to ensure you're measuring and tracking in order to prove impact