NOW AVAILABLE
ON DEMAND
Content Marketing World is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Brian Piper (Director of Content Strategy and Assessment, University of Rochester)
Location: Room 26
Date: Friday, September 16
Time: 9:20 am - 9:50 am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Core Concepts
Session Type: Session
Audience Level: Beginner/New to the Industry
Vault Recording: TBD
Audience Level: Beginner/New to the Industry
There are so many ways to optimize your content for both search engines and for your users. Where do you find the most impactful insights in your data and how do you use those to provide measurable changes to content performance and user experience? This session will provide specific things to look for in your analytics and show you how to improve your content performance based on your findings.
Where to find insights in Google analytics and free tools
How to make effective changes in your content to improve performance
How to ensure you're measuring and tracking in order to prove impact
