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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Using Data to Optimize Your Website for Users and Search Engines

Brian Piper  (Director of Content Strategy and Assessment, University of Rochester)

Date: Friday, September 16

Time: 9:20 am - 9:50 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: Beginner/New to the Industry

Vault Recording: TBD

Audience Level: Beginner/New to the Industry

There are so many ways to optimize your content for both search engines and for your users. Where do you find the most impactful insights in your data and how do you use those to provide measurable changes to content performance and user experience? This session will provide specific things to look for in your analytics and show you how to improve your content performance based on your findings.


Where to find insights in Google analytics and free tools
How to make effective changes in your content to improve performance
How to ensure you're measuring and tracking in order to prove impact