Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

User Loyalty: The Mid-Funnel Metric You've Been Waiting For.

Inbar Yagur  (Head of Product Marketing, Keywee)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

These days getting users' attention is practically impossible. Visitors are fly-by-night, and with all of the innovation around, it still seems that content distribution is black or white: either you're selling or you're branding. The result is that all you have is a quantitative measure of your readers. But what about their quality? The journey between reading and buying is a long one, and there needs to be a metric that helps along the way. That's where user loyalty comes in.


  • Why user loyalty matters, and how it can impact long-term goals.
  • How optimizing for loyalty can inform your content strategy.
  • Insights and trends: what types of content drive the most user loyalty?