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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

User Loyalty: The Mid-Funnel Metric You've Been Waiting For.

Inbar Yagur  (Head of Marketing, Keywee)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

These days getting users' attention is practically impossible. Visitors are fly-by-night, and with all of the innovation around, it still seems that content distribution is black or white: either you're selling or you're branding. The result is that all you have is a quantitative measure of your readers. But what about their quality? The journey between reading and buying is a long one, and there needs to be a metric that helps along the way. That's where user loyalty comes in.

Takeaway

  • Why user loyalty matters, and how it can impact long-term goals.
  • How optimizing for loyalty can inform your content strategy.
  • Insights and trends: what types of content drive the most user loyalty?



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