Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Unlocking Influence: A Data-Driven Approach to Thought Leadership

Brendan Turner  (Senior Vice President of Digital Experience, The MX Group)

Laura Marzec  (Content Director, The MX Group)

Location: Room 29CD

Date: Tuesday, October 22

Time: 2:10 pm - 2:50 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Big Ideas

Vault Recording: TBD

Audience Level: Intermediate

The MX Group

Think you’re an industry thought leader?


It’s time to see how you measure up.


With the rise of AI content and self-directed buyer journeys, thought leadership has never been more critical. Buyers are increasingly seeking validation from trusted sources, making thought leadership pivotal for driving engagement and influencing decisions that directly impact profitability and revenue. But the stakes are high: How do you quantify success in thought leadership, show progress, identify the most impactful opportunities, and extend your influence within and beyond your industry?


We use an objective framework for companies to measure and quantify thought leadership based on five essential pillars of thought leadership (Authority, Trust, Expertise and Foresight, Visibility and Content Leadership). Discover how benchmarking against these pillars can help you develop, plan and refine your organization’s thought leadership strategy — and outpace the competition.

Takeaway

  • Understand what thought leadership means in today’s market — and why it matters more than ever.
  • Learn how to quantify thought leadership to validate your impact.
  • Discover the five pillars of thought leadership that form the foundation of your strategy.
  • See how the pillars help marketers define a winning strategy and maintain a competitive edge.