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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Unlocking Critical Buyer Insights with Content Analytics

Kristen Long (Senior Product Marketing Manager, Seismic)

Location: Room 21

Date: Wednesday, September 4

Time: 12:25pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Seismic

Buyer insights and intelligence are crucial to all businesses. Stats talk, today B2B buyers have done 57% of their information gathering prior to engaging with a salesperson, and 41% have already consumed three to five pieces of undirected content. Now businesses MUST understand what content their buyers are consuming — and why — in order to effectively speak to their challenges in both pre- and post-sales conversations.

Takeaway

Hear how companies can:

    • Use data to gather real buyer insights that not only inform but drive sales and marketing strategies
    • Analyze content engagement to understand true buyer preferences
    • Identify the right metrics to track in the buyer journey
    • Adopt sales enablement to achieve hyper growth while scaling your business