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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Unlock the Data: How to Create an Army of Data-Powered Content Marketers

Clare Carr (VP Marketing, Parse.ly)

Date: Friday, September 6

Time: 8:00am - 9:45am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Strategic Content

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Anchoring content around data, from surveys to your own proprietary data, makes for powerful, unique, and convincing content. But sometimes delivering data to the content team and your audience is the most challenging part of the process. Learn how to think of data like a product, get an MVP of data for content marketing, and how to get the most runway out of the data you do have access to.

Takeaway

You'll learn:

  • A framework to identify potential data sources.
  • How to make the most out of the data you have by COPE-ing.
  • How Parse.ly created data-based content that landed it on the front page of both The New York Times and WSJ's business section.