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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Unleashing your product content - self-service content that drives loyalty and revenue

Megan Gilhooly  (VP Customer Experience, Zoomin)

Date: Wednesday, September 29

Time: 11:00am - 11:30am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Product content has existed for many decades. Are you optimizing it for your marketing needs? In this talk, Megan discusses brands that have capitalized on product content as a way to drive loyalty and revenue, and places where content falls short. She'll discuss the consumerization of content for B2B brands, trends in self-service, and how yesterday's trends are no longer good enough.

Takeaway

  • How consumer content drives expectations for both B2C and B2B brands
  • How compelling and useful content drives loyalty and revenue
  • How to understand the usefulness of self-service



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