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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Ultimate Video Marketing Case Study: how I sold my family's crappy Mazda Protege.

Tony Gnau  (Founder & Chief Storytelling Officer, T60 Productions)

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Visual Storytelling

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Video marketing is growing more and more important. The problem is if you skip a step, you probably aren't getting the most out of the content. Tony Gnau is an Emmy award-winner and the Founder and Chief Storytelling Officer at T60 Productions. He's produced videos for the likes of United Airlines, Walgreen's, and NBA legend Dwyane Wade. So when he needed to sell his family car, he put all his marketing experience to the test! Tony will walk you through this case study step-by-step. From his marketing plan to creating the video to how he promoted it. It's a story that will apply to B2C and B2B marketers alike. He'll show you exactly how he sold his family's crappy Mazda Protege.

Takeaway

- Always focus on your audience.
- Video isn't about facts and figures. Video is about emotion.
- Properly promoting your videos will help ensure their success.



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