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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Ultimate Video Marketing Case Study: how I sold my family's crappy Mazda Protege

Tony Gnau  (Founder & Chief Storytelling Officer, T60 Productions)

Location: Room 24

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Visual Storytelling

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Video marketing is growing more and more important. The problem is if you skip a step, you probably aren't getting the most out of the content. Tony Gnau is an Emmy award-winner and the Founder and Chief Storytelling Officer at T60 Productions. He's produced videos for the likes of United Airlines, Walgreen's, and NBA legend Dwyane Wade. So when he needed to sell his family car, he put all his marketing experience to the test! Tony will walk you through this case study step-by-step. From his marketing plan to creating the video to how he promoted it. It's a story that will apply to B2C and B2B marketers alike. He'll show you exactly how he sold his family's crappy Mazda Protege.

Watch a session preview here.


- Always focus on your audience.
- Video isn't about facts and figures. Video is about emotion.
- Properly promoting your videos will help ensure their success.