Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Turning Your Experts into the Influencers Who Bring Your Brand's Purpose to Life

Andrew Hanelly  (Chief Strategy Officer, Revmade)

Location: Room 31AB

Date: Tuesday, October 22

Time: 10:20 am - 11:00 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Purposeful Marketing

Vault Recording: TBD

Audience Level: Intermediate

In healthcare, the moments that matter most aren’t just about diagnoses or treatments—they’re about trust, empathy, and guidance during life’s toughest decisions. The Well by Northwell Health was designed to meet people at those critical moments, extending the patient experience beyond the hospital walls and into the digital spaces where they search for answers. By positioning Northwell’s medical experts as the true influencers, The Well brings the brand’s purpose to life—offering expert-driven content that quells anxiety, combats misinformation, and empowers people with the truth.


This session will explore how The Well leverages its clinical expertise to create purpose-driven content that is an authentic extension of the patient experience. From debunking viral myths on TikTok to providing personalized advice through newsletters and videos, The Well ensures that Northwell’s mission of care doesn’t end when patients leave the doctor’s office—it continues, guiding them through every step of their healthcare journey. You’ll learn how to transform your brand’s experts into trusted voices that embody your purpose and deliver real value to your audience.

Takeaway

  • Extending the Patient Experience: Discover how The Well transforms healthcare content into a seamless extension of the patient experience, helping audiences navigate their health with confidence and trust.
  • Bringing Your Brand’s Purpose to Life: Learn how to use your brand’s core mission to inform expert-driven content that resonates deeply with your audience, creating authentic connections that go beyond selling.
  • Turning Experts into Purpose-Driven Influencers: See how The Well elevates Northwell’s clinical experts as the rightful influencers in the healthcare conversation—guiding people with empathy and expertise through moments of uncertainty.
  • Creating Real-World Impact: Explore how The Well’s purposeful approach not only builds trust but also drives real-world results, from deepening engagement and increasing brand loyalty to building a relationship with the brand