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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Turning Conversations Into Customers

Tom Martin (President, Converse Digital)

Location: Hope Ballroom A-C

Date: Wednesday, September 4

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The sales-prospecting approach for people who absolutely hate sales prospecting. If you despise cold-calling, dread networking and feel like interrupting folks via their inbox and social media feed is a painful waste of time, then this is the session for you.

Tom Martin, author of The Invisible Sale, will introduce you to the wonderful world of Painless Prospecting. A closet introvert and admitted networking phobic, Tom will provide you with a help-based sales-prospecting approach that has successfully created leads and clients for scores of entrepreneurs and salespeople around the world by leveraging the oldest sales tool in the world – genuine conversations that prospects welcome vs ignore.

If you're ready to stop dreading and start enjoying your sales efforts, join Tom as he shows you how sales & marketing teams can leverage content -- curated and created -- to meet more people and close more deals.


  • Painless prospecting -- how to use content and conversation to make sales prospecting easy and enjoyable
  • The three P's of successful prospecting -- Proximity, Presence and Preference
  • How to move from Social Selling to Socially Selling
  • The three key hurdles you'll encounter and how to overcome them