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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Trust Me, I'm a Brand: How to connect your experts with your audience to build trust, relevance and relationships

Andrew Hanelly  (Chief Creative Officer and Managing Partner, Revmade)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Marketing isn't just about earning attention (though that's a good start); it's about earning trust. As our society finds itself knee deep in misinformation (at worst) and manipulative messaging (at best), expertise has never been needed more. This is a golden opportunity for brands who are willing to meet their audiences in moments of truth with empathy, expertise, and content that converts hearts, minds, and KPIs.

Many content marketing goals center on metrics we can easily track, but the sneaky, hard-to-track metric that's emerging as the most important of all -- one that content marketing is uniquely qualified to deliver on -- is trust. In this session we share our method for how your organization can earn trust, relevance and ultimately, build meaningful relationships with your audience.

Takeaway

  • How to use data to identify opportunities where your audience's needs (and wants) help
  • How to package your experts and ideas in culturally relevant formats that resonate
  • How to map the KPIs that matter to your audience's top of mind and your brand's bottom line
  • Simple ways brands can measure their content's impact on trust, based on our new research



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