Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download Mobile App

Trust Fail: How Brands Can Earn Back the Trust of Skeptical Buyers

Katie Martell (Executive Director, Boston Content)

Location: Atrium Ballroom B

Date: Wednesday, September 4

Time: 3:05pm - 3:50pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Today, nearly 50% of buyers don't know which brands they can trust.

How could they, with today's ethos of continuous interruption, tumultuous change, "fake news", and relentless noise? The truth is, our buyers (and citizens) are more stressed and apathetic than ever before.

Extraordinary marketers know these are the perfect conditions in which to lead. In fact, the No. 1 priority of the CEO in 2019 is to ensure that their company is trusted. That puts the ball in our court, marketers.

In this session, unapologetic marketing truth-teller Katie Martell will share how the best brands turn mistrust into loyalty, and galvanize even the most skeptical buyers to take action.


  • What's behind the largest decline in trust in nearly two decades
  • The latest psychological research showing the impact of the modern digital climate on your buyers
  • A framework to differentiate your brand and drive growth in this new landscape
  • The five elements of trusted content