Tropes, Tension, and Thirst Traps: How Bookstagram Creates Obsession and What Brands Can Steal From It

Scheduler 2025

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Tropes, Tension, and Thirst Traps: How Bookstagram Creates Obsession and What Brands Can Steal From It

Ashley Baker (Canton, Coastline Marketing LLC)

Location: Room 6F

Date: Wednesday, September 17

Time: 2:20 pm - 2:55 pm

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Social Media/Influencer Marketing

Vault Recording: TBD

Audience Level: Intermediate

Some content makes people stop scrolling. Some content makes people engage. And some content makes people obsessed, refreshing for updates, tagging their friends, and spiraling down a rabbit hole of comments and conversations.

Bookstagram and BookTok have mastered this level of engagement. These communities have turned niche content into viral moments, driving massive demand and influencing purchasing behavior in ways most brands only dream of. They do it by leaning into tropes, tension, and thirst traps.

This session will break down how Bookstagram, BookTok, and indie authors structure content for maximum emotional pull, how they create communities that drive action and anticipation, turn content into conversions, and how brands can apply these same tactics to any industry.

Takeaway

Which traditional social media "rules" are holding brands back and how to break them for stronger engagement
How to use emotional triggers to create content that resonates deeply and keeps audiences coming back
How to structure content in a way that fosters real community, not just one-off interactions