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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Treat Your Audience Like You're Dating Them

Christopher White (Content Strategist, CapitalOne)

Location: Grand Ballroom B

Date: Thursday, September 5

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Imagine if you proposed to everyone the first time you meet them. How many would say yes? Considering that they just met you, not many. In all the tactics and metrics, it's easy to forget that we are still marketing to real people. And considering that the average American is exposed to 4,000-10,000 ads each day - being human is essential to cutting through the noise.


In this session, we'll explore:

  • Whether your marketing passes the dating test
  • The quality vs. quantity content debate
  • Why 10% of 40 is better than 4% of 100
  • Using other people's audiences to help build yours
  • Identifying micro-conversions with content