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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Travel & Tourism Forum

Anna Hrach  (Strategist, Convince & Convert)

Gwynne Spann  (Director of Consumer Content, Visit California)

Jenny Magic  (Strategist, Convince & Convert)

Date: Friday, October 16

Time: 10:00am - 11:00am

Pass Type: All Access Virtual, Virtual Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

No industry has been impacted by COVID-19 quite like travel and tourism has this year. The entire industry has been completely turned upside down, first with the sudden shock of shutdowns, and even now into a slow, unsteady and unpredictable recovery. In this travel- and tourism-focused session, Strategist at Convince & Convert, Anna Hrach, along with Director of Consumer Consumer Content from Visit California, Gwynne Spann, will walk you through the key elements you need to shift with your strategy and content marketing approach.


  • Intro (5 minutes) - Anna Hrach & Gwynne Spann
  • How to Navigate the Changing Shape of Travel & Tourism with Content Marketing - Anna Hrach & Gwynne Spann (40 - minutes)
  • Persona creation exercise - Jenny Magic from Convince & Convert (10 minutes)
  • Q&A with Gwynne Spann - Anna Hrach & Gwynne Spann (30 minutes)
  • Wrap-up + next steps - Anna Hrach & Gwynne Spann (5 minutes)