Scheduler 2025

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Transform your content operations: Implementing AI-powered workflows and finding efficiencies

Jack Meeker  (Content Marketing Team Manager, Healthee)

Location: Room 9

Date: Wednesday, September 17

Time: 3:10 pm - 3:45 pm

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Management & Optimization

Vault Recording: TBD

Audience Level: Intermediate

Effective content marketing requires more than creativity. Our work thrives on strong project management principles and workflow optimization. In this session, you’ll learn how to develop scalable content processes, leverage automations within your tech stack, and integrate AI tools while maintaining that ever-crucial human touch.

This presentation can benefit marketers of all organizational types including in-house teams, creative agencies, or personal brands. Drawing from real-world examples and lessons learned building efficient content processes and organizational systems in startups and enterprises alike, this session will offer clear, actionable strategies — emphasis on the practical! Learn how to streamline your content creation processes, improve cross-functional collaboration, and increase procedural visibility across teams and stakeholders.

Takeaway

  • Develop project management skills that will help you power an effective content marketing engine.
  • Assess and optimize your tech stack utilization to enhance collaboration and identify opportunities for automation.
  • Create and effectively communicate structured content workflows to align with key stakeholders.
  • Use AI ethically and effectively for ideation, standardization, and automation while maintaining that human touch.
  • Craft practical plans for overcoming internal resistance and securing buy-in for content process improvements.