Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Julie Hochheiser Ilkovich (Managing Partner, Masthead Media)
Maggie Leung (VP of Content, NerdWallet)
Giselle Abramovich (Executive Editor of Enterprise Thought Leadershhip, Adobe)
Shannon O'Donnell (Director of SEO, Masthead Media Company)
Robin Bennefield (Editorial Director, Marriott International)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Executive
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
When making the case to launch or expand a content marketing program at your company, you’ll need to demonstrate specific ways that content can have a meaningful and measurable impact on the business. At this panel, top women marketers will dive into the metrics that really matter to decision makers—and will share what they’ve learned building audiences and revenue for iconic brands.
