View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.
Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!
Marcus Collins (Head of Planning, Wieden+Kennedy New York)
Date: Thursday, September 30
Time: 9:45am - 10:05am
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Session Type: Keynote
Audience Level: All
Vault Recording: TBD
Audience Level: All
From the brands we wear, the food we eat, the language we use to the shows we watch, our experiences are informed by what we collectively decide is culturally acceptable (what's "in" and what's "out"). However, much of these decisions are heavily influenced by what we as marketers put into the world, which means we have an unbelievable opportunity, and responsibility to create change and a positive and lasting impact in the world. But how do we do that while also serving our the fiduciary responsibility we have to our company's business objectives? In other words, how do we create the change we want to see in the world while also driving business success.
Well, the answer is simple, but perhaps not obvious.
Attendees will can expect the following takeaways:
