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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

TOO LEGIT: How We Decide what's "in" and what's "out"

Marcus Collins  (Head of Planning, Wieden+Kennedy New York)

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

From the brands we wear, the food we eat, the language we use to the shows we watch, our experiences are informed by what we collectively decide is culturally acceptable (what's "in" and what's "out"). However, much of these decisions are heavily influenced by what we as marketers put into the world, which means we have an unbelievable opportunity, and responsibility to create change and a positive and lasting impact in the world. But how do we do that while also serving our the fiduciary responsibility we have to our company's business objectives? In other words, how do we create the change we want to see in the world while also driving business success.

Well, the answer is simple, but perhaps not obvious.

Takeaway

Attendees will can expect the following takeaways:

  • An understanding of the role brands play in the legitimation process of deciding what's "in" and what's "out"
  • The perspective on the true influence of media and how it works to shape our worldview—which, consequently, influences what we deem to be acceptable
  • Predictions for what will likely be legitimated next
  • Actionable steps that managers can take to position their brands as both change-makers and money-makers



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