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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Tiny Actions Over Time: How You Can Make A Difference with Diversity

Sydni Craig-Hart  (CEO, Smart Simple Marketing)

Date: Wednesday, October 14

Time: 10:30am - 11:00am

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

It's the topic that everyone is talking about. It's the question senior executives are asking. It's the marketing challenge (and opportunity) that's not going away.


"How can we address diversity, inclusion, and multicultural marketing in a purposeful way, without being performative — while continuing to grow our business?"

Join Sydni Craig-Hart, CEO of the multi-award-winning content marketing consultancy, Smart Simple Marketing, as she shares practical insights on "what's working now" and how you can stand up as an advocate for diversity, deepen engagement and increase loyalty with multicultural audiences.

Takeaway

  • A five-part proprietary framework — based on more than 14 years of research and analysis — for taking “tiny” actions that create meaningful impact
  • The costly misperceptions that (left unchecked) keep you stuck and missing out on growth opportunities
  • The critical next steps you can take in the next 30 days to see tangible results





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