Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Sydni Craig-Hart (CEO, Smart Simple Marketing)
Date: Wednesday, October 14
Time: 10:30am - 11:00am
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Session Type: Keynote
Audience Level: All
Vault Recording: TBD
Audience Level: All
It's the topic that everyone is talking about. It's the question senior executives are asking. It's the marketing challenge (and opportunity) that's not going away.
"How can we address diversity, inclusion, and multicultural marketing in a purposeful way, without being performative — while continuing to grow our business?"
Join Sydni Craig-Hart, CEO of the multi-award-winning content marketing consultancy, Smart Simple Marketing, as she shares practical insights on "what's working now" and how you can stand up as an advocate for diversity, deepen engagement and increase loyalty with multicultural audiences.
