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This Is Your Content. This Is Your Content on Algorithms. Any Questions?

Andrew Hanelly  (Chief Creative Officer, Revmade)

Location: Room 9

Date: Wednesday, September 17

Time: 10:30 am - 11:05 am

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Management & Optimization

Vault Recording: TBD

Audience Level: Intermediate

You worked hard on that piece of content. You know it's good. But it flops. No shares, no engagement, no traction. Meanwhile, someone else posts something that seems half-baked, and the algorithm pushes it to the moon.

Frustrating? Absolutely. Unfair? Maybe. Fixable? 100%.

I've studied thousands of content interactions, run countless experiments, and have reverse-engineered what works (and what doesn't), and tested ways to make content impossible to ignore. Here's the deal: The shortest distance between your brand and your audience isn't creativity alone—it's understanding how content actually travels: through algorithms. And the algorithm can be a bridge - or it can be a roadblock.

Takeaway

  • Stop the Scroll – Hooks that demand attention in a sea of distractions.
  • Show You Belong – Why credibility matters and how to prove you're worth listening to.
  • Package It Right – Format is everything. Get it wrong, and no one will see your message.
  • Ask for the Action – Engagement signals power the algorithm. If you don't ask, you don't receive.
  • Test, Learn, Adapt – No one gets it perfect on day one. The key is getting better over time.