Content Marketing World is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Robert Rose (Chief Strategy Advisor, Content Marketing Institute)
Location: CMWorld Keynote Stage
Date: Wednesday, September 14
Time: 8:30 am - 9:00 am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Keynote
Audience Level: All
Vault Recording: TBD
Audience Level: All
Welcome to Content Marketing World. Let’s explore where we are with Content Marketing strategy as we get ready for 2023. Where is the competitive advantage we were promised, and what disruptions have the last two years added to our already full plate! It’s time for content practitioners to elevate their efforts. Content Marketing is no longer just a nice-to-have enhancement to brand or demand generation – it is now a full-on business strategy. Robert will set the stage for Content Marketing World 2022, and all the things we should watch out for.