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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

The Value of Authenticity: How Real, Human Content Touches Hearts and Minds (and Converts)

Gina Balarin  (Director, Verballistics)

Location: VIRTUAL

Date: Wednesday, September 29

Time: 11:00am - 11:30am

Pass Type: Virtual Pass - Get your pass now!

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

PAN Communications Inc.
Track Sponsor

Why does compelling content convert and how can companies benefit from being more human? The answer lies in the power that authenticity and humanness have to help humans connect emotionally, and how that makes it easier to buy from people we know, like and trust. In this seminar on the value of human content TEDx speaker and author, Gina Balarin, elaborates on the value of authenticity and why it’s so important for people to bring their full selves to work and show their true colours to the world.

Takeaway

  • Truly, deeply understand why authenticity in marketing is so important and we have to do more of it
  • Come away with tips to help persuade stakeholders of the value of authenticity and connections
  • Get compelling evidence of how compelling human marketing converts



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