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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

The Urge to Act: How Masterful Marketers Mold Their Stories to Resonate Deeper and Earn Passionate Superfans

Jay Acunzo  (Creator & Host, Unthinkable)

Location: Room 26

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

“Storytelling” has become a buzzword in marketing, which feels impossible, like chefs making “cooking” a buzzword. Isn’t it just supposed to be the job? The skill we practice? The thing we’re good at doing?

The thing is, there’s a difference between telling good stories and being an effective storyteller. Understanding that difference can help us create more original work that stands out, grows the audience, and the trust and love of people who subscribe, buy, and share.

In this eye-opening, inspiring talk, author and showrunner Jay Acunzo will take you inside the process of how the world's best storytellers tweak their delivery in specific ways to resonate deeper and inspire audience action.

Reach is fine, but today’s premium skill is the ability to resonate. Can you connect so deeply, you spark action? Without action, you don’t see results.


You’ll walk away knowing…
1) How to turn yourself (the individual marketer) into a masterful storyteller
2) How to connect with any audience and teach anything -- using one story
3) A powerful exercise to elevate your impact without adding more resources