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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Urge to Act: How Masterful Marketers Mold Their Stories to Resonate Deeper and Earn Passionate Superfans

Jay Acunzo  (Creator & Host, Unthinkable)

Location: Room 26

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

“Storytelling” has become a buzzword in marketing, which feels impossible, like chefs making “cooking” a buzzword. Isn’t it just supposed to be the job? The skill we practice? The thing we’re good at doing?

The thing is, there’s a difference between telling good stories and being an effective storyteller. Understanding that difference can help us create more original work that stands out, grows the audience, and the trust and love of people who subscribe, buy, and share.

In this eye-opening, inspiring talk, author and showrunner Jay Acunzo will take you inside the process of how the world's best storytellers tweak their delivery in specific ways to resonate deeper and inspire audience action.

Reach is fine, but today’s premium skill is the ability to resonate. Can you connect so deeply, you spark action? Without action, you don’t see results.

Takeaway

You’ll walk away knowing…
1) How to turn yourself (the individual marketer) into a masterful storyteller
2) How to connect with any audience and teach anything -- using one story
3) A powerful exercise to elevate your impact without adding more resources



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