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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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The Ultimate Content Channel: How to Create Incredibly Awesome and Super Engaging Webinar Programming

Mark Bornstein (VP of Content Marketing, ON24)

Location: Grand Ballroom B

Date: Wednesday, September 4

Time: 12:25pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


Webinars have evolved from basic talking PowerPoints to streams of engaging, serialized programming that offer a TV-like viewing experience. In this session, VP of Content Marketing and Chief Webinerd with ON24, Mark Bornstein, will show you how to build interactive webinar programs that will re-define how you deliver content and engage your audience.


In this session you will learn:

  • How to build serialized webinar programs
  • Keys to building interactive experiences
  • Building Netflix-Style webinar on-demand hubs
  • Using webinars to get scrappy