Scheduler 2025

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The TL;DR Content Marketing Strategy Workshop

Robert Rose  (Chief Strategy Officer, Content Marketing Institute)

Location: Room 6A

Date: Monday, September 15

Time: 9:00 am - 10:30 am

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Updated for 2025!

Are you looking for an overall introduction into the best practices strategy of modern content marketing? We have a full 12-hour course that we’ve partnered with the American Marketing Association for a complete certification program. But for Content Marketing World we’ve assembled a fast and furious – but thoughtful and practical – 90-minute workshop to dive into the best practices of modern content marketing strategy.

This workshop is designed to bridge your knowledge, and elevate your career as a strategic content marketing. This isn’t a workshop on how to write more creatively, or rank higher in search, or apply AI in your strategy (though we’ll touch on ALL of those things). This is a workshop designed to illuminate the strategic approach to modern content marketing no matter how big your business.

Attendees will receive 1.5 AMA Continuing Education Units (CEUs) and a special discount for the full online training program.

Takeaway

  • What is modern content marketing – the framework for making it an actual strategic part of your overall business, and how to set the right goals for your strategy.
  • What does the operation look like, from team, to skills, to the way you structure the function of strategic content marketing
  • How to think about the “product” of your content marketing – and develop deeper, more meaningful storytelling as a repeatable skill
  • How to construct a meaningful measurement framework so that you can show progress toward your overall goals.