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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

The Test of Time: Long-Term Success at the Cleveland Clinic

Amanda Todorovich  (Senior Director, Content Marketing Director, Cleveland Clinic)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Learn how Cleveland Clinic's content marketing team has dominated the healthcare industry for the last 7 years - growing their team from 3 to 30. Amanda Todorovich is a rockstar senior content marketing leader who will share tips, tricks & secrets for generating measurable impact with your content as well as how she helped turn her department into a revenue-generating powerhouse.

Takeaway

  • Data-driven content decision-making is a critical driver of success. Learn what data matters and how to use it to put your content to work.
  • Continuous iterative improvements & optimizations add up to big results. Hear how Amanda's team tries to "beat yesterday" with their culture and approach to content marketing.
  • Earning the trust and respect of senior leadership for the content marketing function is challenging. Hear how and why Cleveland Clinic's senior leadership is bought into content.



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