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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

The Surprising Science Behind Memorable Content

Joe Lazauskas  (Head of Marketing, Contently)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future Trends

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

What makes content memorable and engaging? It's something storytellers have struggled with since the very beginning. And we now have a more precise answer than ever before, thanks to a neuromarketing breakthrough called Steady State Topography (SST).

Using this technology, neuroscientists are now able to pinpoint the exact moment in which a piece of content is encoded in our long-term memory, and predict whether that content will make us remember a brand later on. Using this technology, they're also able to measure the intensity of our emotional response and how engaging we find a piece of content. It allows us to see how to tailor a piece of content on a second-by-second basis to maximize memory and engagement. And it will make you wholly rethink the way you tell stories, distribute your content, create calls to action, and more.

In this keynote, Joe Lazauskas, author of The Storytelling Edge and Head of Marketing at Contently, reveals the secrets to creating content that sticks, through new case studies and research using SST—including a unprecedented study he conducted on how voters' brains respond to 2020 campaign ads.

In this session you'll learn:

-How to tell effective and memorable stories

-How to capture your audience's memory at precisely the right moment

-The 3 keys to "sticky" social media content

-Distribution tactics that lead to higher brand favorability

-Techniques that will help building a deeper human connection in marketing and leadership

Takeaway

  • How to tell effective and memorable stories
  • The keys to "sticky" social media content
  • How to capture your audience's memory at precisely the right moment
  • Distribution tactics that lead to higher brand favorability
  • How to capture your audience's memory at precisely the right moment



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