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Joe Lazauskas (Head of Marketing, Contently)
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Future Trends
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
What makes content memorable and engaging? It's something storytellers have struggled with since the very beginning. And we now have a more precise answer than ever before, thanks to a neuromarketing breakthrough called Steady State Topography (SST).
Using this technology, neuroscientists are now able to pinpoint the exact moment in which a piece of content is encoded in our long-term memory, and predict whether that content will make us remember a brand later on. Using this technology, they're also able to measure the intensity of our emotional response and how engaging we find a piece of content. It allows us to see how to tailor a piece of content on a second-by-second basis to maximize memory and engagement. And it will make you wholly rethink the way you tell stories, distribute your content, create calls to action, and more.
In this keynote, Joe Lazauskas, author of The Storytelling Edge and Head of Marketing at Contently, reveals the secrets to creating content that sticks, through new case studies and research using SST—including a unprecedented study he conducted on how voters' brains respond to 2020 campaign ads.
In this session you'll learn:
-How to tell effective and memorable stories
-How to capture your audience's memory at precisely the right moment
-The 3 keys to "sticky" social media content
-Distribution tactics that lead to higher brand favorability
-Techniques that will help building a deeper human connection in marketing and leadership