Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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The Storytelling Economy: Why Storytellers Will Win the New World of Work

Joe Lazer  (Head of Marketing, A.Team)

Location: Room 29CD

Date: Tuesday, October 22

Time: 10:40 am - 11:20 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Big Ideas

Vault Recording: TBD

Audience Level: Intermediate

For millennia, humans survived as a middle-rate species with few dominant traits. But roughly 200,000 years ago, something magical happened. A cognitive leap gave us a remarkable vocal range that unlocked distinct vowels, consonants, syllables, and syntax. This meant we could do something incredibly unique: tell stories. In turn, we became ultra-social learning machines that rose to rule the earth.

Today, we’re experiencing yet another neural leap with the rise of neural networks and Large Language Models (LLMs), spurring AI gurus to declare the death of the human writer and storyteller.

They couldn’t be more wrong.

In this keynote talk, Joe Lazer — marketing leader, future-of-work researcher, and author of The Storytelling Edge — reveals why storytelling skills will compound in value in the age of AI as we move from a Knowledge Economy to a new Storytelling Economy.


  • Why the typical rhetoric around AI and creativity is all wrong
  • How to leverage your storytelling skills to win the new world of work
  • Tactics to expand your storytelling superpowers and do bigger, better creative work in the AI Age