Scheduler 2025

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The Skills Marketers Need in 2026 and Beyond

Molly Soat  (VP, Professional Development, American Marketing Association)

Location: Room 11

Date: Tuesday, September 16

Time: 11:15 am - 11:50 am

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Career Building

Vault Recording: TBD

Audience Level: Intermediate

Marketing is evolving rapidly in an age of new technology, new regulations, and new consumer expectations. We'll take you through proprietary research from the American Marketing Association on how to prepare your marketing team for what's next. There are six areas of competency that marketers need to thrive--we'll dive into each, and identify how you can skill up your team.

Takeaway

  • Identify the most in demand skills today, as well as those that will be most relevant in 2030.
  • In-depth exploration of three marketing skill domains: marketing ethics, "human" skills, and technical skills.
  • Next steps for leveling up your marketing team in 2026 and beyond.