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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

The Self-Service Explosion: How Giving Buyers More Control Over the Sales Process is Content Marketing's Next Frontier

Marcus Sheridan  (President/Partner, IMPACT)

Date: Wednesday, September 29

Time: 11:50am - 12:20pm

Pass Type: Virtual Pass - Get your pass now!

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

A recent study by Gartner said that "33% of all buyers would prefer to have a seller-free sales experience."

Think about that for a second.

Buyers today are essentially saying, "I want to walk myself through the entire sales process, and if I can do it alone, that would be even better."

So the question is: What does this mean for Marketing? What does it mean for Sales? And what do marketers need to do to create a more "seller free" buying experience on their website? From calculators, to assessment tools, to self-scheduling capabilities-- Marketers need to be thinking about their user experience in a very different light as we move forward.

These topics and more will be answered by popular Content Marketing World speaker Marcus Sheridan in this powerful and insightful conversation that you certainly won't want to miss!