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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

The Self-Service Explosion: How Giving Buyers More Control Over the Sales Process is Content Marketing's Next Frontier

Marcus Sheridan  (President/Partner, IMPACT)

Location: VIRTUAL

Date: Wednesday, September 29

Time: 11:50 am - 12:20 pm

Pass Type: Virtual Pass - Get your pass now!

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

A recent study by Gartner said that "33% of all buyers would prefer to have a seller-free sales experience."

Think about that for a second.

Buyers today are essentially saying, "I want to walk myself through the entire sales process, and if I can do it alone, that would be even better."

So the question is: What does this mean for Marketing? What does it mean for Sales? And what do marketers need to do to create a more "seller free" buying experience on their website? From calculators, to assessment tools, to self-scheduling capabilities-- Marketers need to be thinking about their user experience in a very different light as we move forward.

These topics and more will be answered by popular Content Marketing World speaker Marcus Sheridan in this powerful and insightful conversation that you certainly won't want to miss!