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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Secrets of Creating Inspired B2B Content Experiences

Lee Odden  (CEO, TopRank Marketing)

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Experiences

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

B2B marketers are creating more digital content than ever with expectations of performance in the spotlight of every executive pulling the trigger on tentative marketing budgets. However, it's no longer enough for B2B brands to inform audiences with the same "boring to boring" content. Modern B2B customers want to be informed but also inspired, to feel something. But what's the secret to creating inspired content experiences?

Takeaway

In this presentation from TopRank Marketing CEO Lee Odden, you'll learn these secrets:
- The Facts Tell, Stories Sell Approach to Content
- How to Use OPC to Inspire Your ICP
- Top Tactics B2B Leaders Use to Elevate B2B Content



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