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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Lee Odden (CEO, TopRank Marketing)
Location: Grand Ballroom B
Date: Wednesday, September 14
Time: 1:00 pm - 1:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Experiences
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
B2B marketers are creating more digital content than ever with expectations of performance in the spotlight of every executive pulling the trigger on tentative marketing budgets. However, it's no longer enough for B2B brands to inform audiences with the same "boring to boring" content. Modern B2B customers want to be informed but also inspired, to feel something. But what's the secret to creating inspired content experiences?
In this presentation from TopRank Marketing CEO Lee Odden, you'll learn these secrets:
- The Facts Tell, Stories Sell Approach to Content
- How to Use OPC to Inspire Your ICP
- Top Tactics B2B Leaders Use to Elevate B2B Content
