Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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The ROI of Emotional Storytelling: Boost Engagement and the Bottom Line

Heather Rudúlph  ( Senior Director of Content Strategy, The Stoke Group)

Katherine White  ( Senior Advisor, Turnkey Programs, AARP)

Location: Room 30DE

Date: Tuesday, October 22

Time: 12:00 pm - 12:30 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Partner Solution Sessions

Vault Recording: TBD

Audience Level: Intermediate

The Stoke Group

In a digital landscape overflowing with content, capturing your audience's attention and fostering genuine connections is more crucial than ever. Discover how Stoke collaborates with AARP to bring the values and mission of the nation’s largest nonprofit to life through human-centered storytelling.

This session will also explore how emotional stories can be strategically integrated into every stage of your marketing funnel and across all formats. We’ll reveal how Stoke’s innovative approach to storytelling has increased engagement and demonstrated the significant ROI for our client partners, such as AARP, FranklinCovey, Adobe, Splunk, and their audiences.

Takeaway

  • How to identify and extract powerful, emotional stories.
  • Techniques for crafting cohesive narratives across digital platforms.
  • Best practices for training teams to conduct interviews that uncover impactful stories.
  • Strategies for aligning storytelling with broader business goals.