ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

The Road to Consumer Attention, Consideration and Conversion

Sarah Dale  (Chief Revenue Officer, Nativo)

Location: Room 3

Date: Wednesday, September 29

Time: 4:20 pm - 4:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Innovation

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Session Sponsor

Brand content has a unique ability to address each stage of the customer journey from awareness to consideration to purchase and loyalty. But delivering a personalized experience that aligns the right content with the right customer at the right time in the purchase process can stump even the savviest of marketers.

In this session, Sarah Dale will identify the evaluation criteria that drives purchase consideration and what influences impact buyer behavior. You’ll leave this session being able to definitively map the journey for different customer profiles and determine the content and touchpoints that resonate at each stage along it.

Join us for this session that details those insights, including the three distinct types of buyers and the content that connects with them at each stage of their journey through exclusive research and real-life examples.


  • Identify three distinct segments of users, their motivations at each stage of the journey and the foundational criteria that drives consumer decisioning
  • Understand customers' level of knowledge and their evaluation criteria for making a decision
  • Learn the best practices and types of content that connect with each user’s needs along the customer journey