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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

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The Power of Trust: How to Build Credibility with Customers — and Convince Them to Buy

Margaret Magnarelli (Executive Director of Audience Acquisition and Growth Marketing, Morgan Stanley)

Location: Atrium Ballroom B

Date: Wednesday, September 4

Time: 2:00pm - 2:45pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Does your customer trust you? For B2C and B2B buyers alike in today’s world, trust is a must, not just a nice-to-have. According to a recent survey, 92% of consumers said that “trust in brand” influences purchase decision. Meanwhile, countless other polls show that Americans are overwhelmingly distrustful of brands. Given that we’re living in an era of distrust, all marketers need to be thinking about their brand through this lens of credibility — after all, helping prospects see our brands as credible is increasingly an opportunity to differentiate and develop loyalty. But as content-centric marketers specifically, we have some particularly unique opportunities to bridge the trust gap.


In this session, you’ll learn:

  • Why trust is one of the most important levers you can pull today as a marketer
  • What scientific and psychological studies teach us about establishing trust
  • How to apply these principles — and the “three I’s of integrity building”— to gain your customer’s loyalty