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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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The Power of an Employee Content Experience

Gordon Locke (Executive Vice President & Chief Marketing Officer, Pace)

Gordon Bass (Vice President, Group Creative Director, Pace)

Location: Room 4

Date: Thursday, September 5

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: B2B/B2C Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


All brands have an opportunity to harness the voice of their employees for rich, authentic storytelling. The questions become “why”, and then “how”. Learn how several leading brands are using employee content to lift overall brand perception, engage employee sentiment and attract the best talent. This session will explain how to find, gather and leverage powerful employee stories and brand ambassadors to meet your brand’s objectives.


  • Employee generated and crafted content requires authenticity over perfection
  • Humanizing your brand’s personality, voice and tone has immense impact on multiple levels
  • Find your starting point by overcoming past obstacles to success like budget, platforms and trust