Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

The Power of an Employee Content Experience

Gordon Locke (Executive Vice President & Chief Marketing Officer, Pace)

Gordon Bass (Vice President, Group Creative Director, Pace)

Date: Thursday, September 5

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: B2B/B2C Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


Audiences demand relevant, authentic experiences especially on social media. To better connect with audiences, this session will explain how to find, educate, and leverage employee brand ambassadors to increase awareness, bolster engagement, and develop stronger, hyper-local content.


  • Becoming comfortable with content authenticity over perfection
  • Building your brand’s personality by humanizing it
  • Developing a toolkit to set employee ambassadors up for success