Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Val Swisher (CEO, Content Rules, Inc.)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Personalizing content has become a corporate imperative for just about every marketer. It’s been a goal for years, but lately the trend has accelerated. Many companies are working on pilots, proof-of-concept projects, and even launching campaigns with some level of personalization. The amount of experience and creativity going into these projects is impressive! And yet, personalization at scale is a conundrum that few companies have been able to solve.
In this session, we will discuss the ultimate content paradox: In order to deliver personalized experiences at scale, you must standardize your content during the creation process.
