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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The One Content KPI We Should All Be Optimizing For

Melanie Deziel  (Co-Founder & VP of Marketing, The Convoy)

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

There’s a nearly endless number of metrics we could use to measure the success of our content. Views, likes, leads, purchases, subscribers, opens… the list goes on. But it’s time we start optimizing our content for a more foundational goal—one that all the others depend on. We need content purpose-built to earn our audience’s trust, and this session will show you how.

Takeaway

  • How content can help you build audience trust
  • The characteristics of trustworthy content
  • How to audit your content for trust-building opportunities



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