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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Melanie Deziel (Co-Founder & VP of Marketing, The Convoy)
Location: Room 26
Date: Thursday, September 15
Time: 12:20 pm - 12:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Keynote - Big Ideas
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
There’s a nearly endless number of metrics we could use to measure the success of our content. Views, likes, leads, purchases, subscribers, opens… the list goes on. But it’s time we start optimizing our content for a more foundational goal—one that all the others depend on. We need content purpose-built to earn our audience’s trust, and this session will show you how.
