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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

The One Content KPI We Should All Be Optimizing For

Melanie Deziel  (Co-Founder & VP of Marketing, The Convoy)

Location: Room 26

Date: Thursday, September 15

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

There’s a nearly endless number of metrics we could use to measure the success of our content. Views, likes, leads, purchases, subscribers, opens… the list goes on. But it’s time we start optimizing our content for a more foundational goal—one that all the others depend on. We need content purpose-built to earn our audience’s trust, and this session will show you how.


  • How content can help you build audience trust
  • The types of marketing and business claims that need the most evidence
  • How to audit your content for trust-building opportunities