ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLCs registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

The New Wave of Search

Katie Tweedy  (Content Marketing Supervisor, Collective Measures)

Pass Type: Virtual Pass - Get your pass now!

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Google has become synonymous with search. But when marketers lose sight of other search engines, audiences can be missed and opportunities left on the table. Digital marketers need to think about optimizing beyond Google so content can be found across the entire digital ecosystem. That includes understanding where your current audiences and prospective audiences spend their time in order to prioritize search engine optimization tactics. And not just on Google; these search engines could be social channels, YouTube, forums, and even new, emerging platforms. It's also crucial to consider what the growing popularity of newer privacy-focused search engines like Duck Duck Go mean for content creation and messaging strategies in 2021 and beyond.

Takeaway

  • How to identify search engine priorities
  • How to optimize for additional search engines
  • What new search engines mean for digital marketers



FOLLOW CONTENT MARKETING WORLD ON SOCIAL