View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
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Katie Tweedy (Content Marketing Supervisor, Collective Measures)
Location: Room 26
Date: Thursday, September 30
Time: 12:00 pm - 12:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Google has become synonymous with search. But when marketers lose sight of other search engines, audiences can be missed and opportunities left on the table. Digital marketers need to think about optimizing beyond Google so content can be found across the entire digital ecosystem. That includes understanding where your current audiences and prospective audiences spend their time in order to prioritize search engine optimization tactics. And not just on Google; these search engines could be social channels, YouTube, forums, and even new, emerging platforms. It's also crucial to consider what the growing popularity of newer privacy-focused search engines like Duck Duck Go mean for content creation and messaging strategies in 2021 and beyond.
