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The New Rules of B2B Influencer Marketing: The Playbook for Trust, Reach, and Revenue

Devin Reed  (Founder & CEO, The Reeder)

Location: Room 6F

Date: Wednesday, September 17

Time: 3:10 pm - 3:45 pm

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Social Media/Creator Marketing

Vault Recording: TBD

Audience Level: Intermediate

Influencer marketing in B2B is exploding — but most companies are still winging it. The result? Cringe content, fuzzy ROI, and deals that don’t deliver.

Devin Reed has lived both sides: as a LinkedIn creator and as the former Head of Content at Gong and Clari, where he launched influencer programs from scratch, hired creators, and secured exec buy-in along the way.


In this fast-paced and fun keynote, Devin shares what actually works in B2B influencer marketing — and what to avoid at all costs. With real examples and clear frameworks, you’ll walk away with a smarter, sharper approach to one of the fastest-growing channels in B2B.

Takeaway

  • The 5 DOs and DON’Ts of B2B influencer marketing — includes the biggest mistakes B2B brands are making, with real examples of what works (and what flops)
  • How to structure deals get executive buy-in — including how to sell it internally and structure smart, scalable deals
  • The #1 framework for picking the right influencer for your brand and campaign goals