Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

The Mothers of All Strategies: How to Understand the Seven Archetypes of Content Marketing Strategy

Jesper Laursen  (CEO, Brand Movers)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Most brands are doing content marketing in some shape or form, yet only one in three has a documented strategy. Now, why is that? Well, unless you’re a seasoned content marketing strategist it’s really hard to get your head around what a content marketing strategy even is, and if you ask Google, you’ll get a little over 373 million answers.

This session will help you get started by using the Content Marketing Strategy Compass. We will go through each of the seven archetypes of content marketing strategy and help you choose which one is right for you and your business - whether you’re just starting out or simply need a strategic reboot.


You will leave the session with:

  • The warm and wonderful feeling of having a total overview of the major types of content marketing strategy

  • A solid understanding of each presented through real cases

  • The tools to choose which strategy to pursue based on the business goals you’re trying to achieve