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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

The Mothers of All Strategies: How to Understand the Seven Archetypes of Content Marketing Strategy

Jesper Laursen  (CEO, Brand Movers)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Most brands are doing content marketing in some shape or form, yet only one in three has a documented strategy. Now, why is that? Well, unless you’re a seasoned content marketing strategist it’s really hard to get your head around what a content marketing strategy even is, and if you ask Google, you’ll get a little over 373 million answers.

This session will help you get started by using the Content Marketing Strategy Compass. We will go through each of the seven archetypes of content marketing strategy and help you choose which one is right for you and your business - whether you’re just starting out or simply need a strategic reboot.


You will leave the session with:

  • The warm and wonderful feeling of having a total overview of the major types of content marketing strategy

  • A solid understanding of each presented through real cases

  • The tools to choose which strategy to pursue based on the business goals you’re trying to achieve