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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

The Magic of Meetups: How to Use Meetups to Build Community, Drive Brand Engagement and Inform a Content Marketing Strategy

Dennis Shiao  (Marketing Consultant, Dennis Shiao Consulting)

Rich Schwerin  (Senior Content Strategist , Autodesk)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Dennis and Rich have experienced the interest and importance in meetups from their own personal experiences and through events such as CMWorld. They have run a successful content marketing meetup for the past four years, hosting 50 meeting that brought together marketers from all over the Bay Area. Attend this session to learn about the benefits of live meetups and how you can start your own successful meetup after the event.


  • Learn about the power of meetups, with real-world outcomes from four years of the Bay Area Content Marketing Meetup
  • Understand logistical tips and high-level strategies on how to launch your own meetup
  • Learn how meetups can inform a brand's content marketing strategy
  • Learn how meetups can help brands build a community and lead prospects down the sales cycle
  • Understand what it takes to go back to the office and launch a successful and thriving meetup