October 21-23, 2024
San Diego, CA
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
The Keys to Trimming Down Content-Bloated Websites
Steve Pruden (CEO, Studio Science)
Shafqat Islam (President, Optimizely)
Location: Room 29AB
Date: Tuesday, October 22
Time: 12:00 pm - 12:30 pm
Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!
Audience Level: Advanced
Conference Theme: B2B
Session Type: Sponsored Session
Track: Partner Solution Sessions
Vault Recording: TBD
Audience Level: Advanced
Whether because of SEO pressure or the need to leave no stones unturned, many companies find themselves with bloated websites that are overloaded with content. And when customers struggle to find what they are looking for, they move on to a competitor.
In this session, Studio Science and Optimizely will walk through the importance of a streamlined content strategy, how to get customers the most important information up front, and how the employee experience factors into website health.
Takeaway
- Understanding the importance of a streamlined content strategy
- How to get customers the most important information up front
- How the employee experience factors into website health