Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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The Insights & Metrics that Matter: Speak the language of the CMO

Thad Kahlow  (CEO, BOL Agency)

Rashmi Vittal  (Chief Growth Officer, BOL Agency)

Location: Room 28BC

Date: Wednesday, October 23

Time: 11:00 am - 11:40 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Measurement & ROI

Vault Recording: TBD

Audience Level: Intermediate

ON24

B2B Growth Marketing Leaders hate nothing more than marketing for marketing’s sake. Proving the business impact your content and marketing programs have on pipeline and revenue is paramount. Learn from actual practitioners: a former two-time CMO at high-growth SaaS tech startups and a Content Strategy & Marketing Manager at Eaton. Learn how to translate the efficacy of your programs that your CMO will devour.

Takeaway

  • Master the most critical marketing metrics for both content marketers & growth marketing leaders.
  • Learn the frameworks for enabling insights that fuel a data-driven story & optimization.
  • Close the gap between the needs of both the Content Marketers & the CMO.