Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Debbie Friez (Associate Director, Influencer and Social Media, TopRank Marketing)
Location: Room 31AB
Date: Wednesday, October 23
Time: 3:00 pm - 3:40 pm
Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Social Media/Influencer Marketing
Vault Recording: TBD
Audience Level: Intermediate
In 2024, many marketers are challenged by how to drive impact within the changing landscape and wondering if bringing in a few star influencers will create a marketing dream team.
What if you could bring together a cohesive team play that is fully integrated and orchestrated with your star influencers?
Utilizing a comprehensive play book will set-up your team for truly amazing marketing campaigns and give them the power to bring home the gold.
Put on your coaching hat, and dive deeper into successful marketing campaigns that include influencer marketing to see why you should incorporate thought leaders and creators into your marketing mix. Because championship teams aren’t carried by only one player.
And, once you have your team assembled, why let them go off and play for other influencer teams. Sustainable success comes from continued awareness. Keep the team together for the full season and beyond for more medals in the trophy case.
Award-winning influencer marketing programs don’t just happen, they are integrated. We’ll peek behind the curtain into the Content Marketing Award-winning Sprinklr Socialverse influencer marketing campaign. This integrated seemingly top-of-funnel thought leadership program led to amazing bottom-of-funnel results. You’ll understand how really great content is upgraded when you bring in influencers to enhance, elevate and engage.
Any good coach watches the replays of the losses, so you can add marking up your playbook with what not to do, as we talk through a few examples of campaigns that need a bit more integration.
What makes other integrated influencer marketing programs successful? Get a sneak peek into the stats from your peers in the latest TopRank Marketing Influencer Marketing Report for 2025.
Who’s ready to boost their marketing to be award-winning with influencers? Let’s get to work, so join us!